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In Naples, FL
For over 20 years, Subaru of Naples has put one priority first: you. Guided by the values that forged our dealership, we're committed to offering the very best Subaru vehicles and service to our community. Thank you for visiting our website – here, you can explore our new and pre-owned inventory, request a quote, schedule a service appointment, or even apply for financing, all with ease and convenience.
More About UsCertified Pre-Owned
Subaru vehicles are built to last. In fact, 97% of those sold in the past decade are still driving today.1 Browse our certified pre-owned inventory and discover a Subaru that's reliable, tested, and ready for your next drive.
Search CertifiedVehicles Under $20K
Affordable, dependable, and ready to be driven. Explore our selection of pre-owned vehicles under $20,000 and let our experts help you find a car that fits your budget.
Search Under $20kSales Hours
| Monday | 9:00AM - 6:00PM |
| Tuesday | 9:00AM - 6:00PM |
| Wednesday | 9:00AM - 6:00PM |
| Thursday | 9:00AM - 6:00PM |
| Friday | 9:00AM - 6:00PM |
| Saturday | 9:00AM - 5:00PM |
| Sunday | Closed |
Welcome To Your Southwest Florida Subaru Dealership
Welcome to Subaru of Naples, your trusted Subaru dealership with over 20 years of experience helping the Southwest Floridia communities hit the road with confidence, curiosity, and a little extra adventure in their day. As a proud, longtime member of this spirited community, we're more than a place to buy a reliable vehicle; we're your partners in every beach run, road trip, and "let's just see where this goes" kind of drive.
Backed by award-winning service and a team that genuinely loves what we do, our Subaru dealer is ready to make your visit personal, fun, and effortless. Whether you're shopping, seeking, or simply exploring what's next, you can count on us to deliver the commitment, care, and capability you deserve. Let's get you moving toward your next great journey!
Explore the New Subaru Model Lineup
From the rugged and agile 2026 Subaru Crosstrek to the spacious Ascent to the sporty Legacy sedan, these new vehicles keep up with every kind of Florida lifestyle. No matter if you're navigating oceanfront roads, loading up for weekend outings, or simply enjoying the everyday commute, our Subaru dealership has a vehicle built to match your rhythm. Browse the latest 2026 Subaru models to find out which one is ready to take on your next chapter along the Sunshine State's stunning west coast.
Quality Certified Pre-Owned & Used Vehicles for Sale
Shopping for used vehicles in our Subaru of Naples can help you take home a value-packed ride at a price that suits you. Our pre-owned inventory is as varied and vibrant as Southwest Florida itself. We stock everything from sleek sedans to outdoor-ready SUVs to hardworking trucks.
If you're craving something that brings like-new assurance, our certified pre-owned Subaru lineup is where the magic happens. These vehicles are held to the brand's highest standards, undergoing an exhaustive factory-certified inspection that ensures every detail meets the mark. With added warranty protection and additional perks, each one delivers exceptional value wrapped in long-lasting reliability. Tested, trusted, and ready to go!
Subaru Financing, Leasing, & Specials
At Subaru of Naples, Subaru financing is made easy. Our team can craft a driving plan that fits your goals. Maybe you love the idea of the easy flexibility that comes with leasing a new 2026 Forester, or perhaps you're ready to start your path to ownership through financing. Whatever your vibe, we'll help you find the right route.
No matter how you choose to drive, you'll always find fresh opportunities to save. Our rotating Subaru lease specials and financing packages bring perks like low APR offers, exclusive lease pricing, and cash incentives – each deal boasting its own unique benefits depending on what's currently available. At our Subaru Outback dealer in Naples, the right deal is just waiting to be found.
Visit Our Subaru Service Center on Florida's West Coast
Your Subaru deserves service that keeps up with your sunshine excursions, and our Subaru service center is designed for just that. From routine checkups to precision repairs, our factory-trained technicians use genuine OEM parts to keep your vehicle running smoothly, so you can hit Immokalee Road with confidence and style.
And when life throws a curveball, our body shop has you covered. Receive expert care for minor scrapes and major collision repairs alike. Let our seasoned technicians restore your Subaru with skill and care, making it look and feel like new again.
Why Choose Our Subaru Dealership?
As a proud member of the DeVoe Automotive family, we've been serving Naples and the surrounding areas since 1968. Here's why drivers love Subaru of Naples:
Award-Winning Service
Recognized for excellence in customer satisfaction and community engagement, our dealership has earned multiple accolades, including the Customer & Community Commitment Award, Retailer of the Month, and Subaru Summit Master Peak Performer.
Pet-Friendly Dealership
Pets are family too! Bring your furry friends along during your service visits. And if your pup gets restless while your vehicle is being serviced, the Naples Dog Park is less than 15 minutes away from Subaru of Naples for a quick play break.
Community Commitment
We actively give back through national initiatives backed by Subaru of America and local support, partnering with organizations that make a real impact, including Make-A-Wish, Naples Botanical Gardens, Bikes for Tykes, and Naples Community Hospital, among others.
Convenient Location: Near Fort Myers and Cape Coral
Subaru of Naples is perfectly situated off Goodlette-Frank Road and Solana Road, right across from the scenic Royal Poinciana Golf Club. Our dealership makes it easy for drivers across Southwest Florida to explore our inventory, schedule service, or take a test drive without the hassle of long travel, as we're located just a little over an hour from Fort Myers and near Cape Coral via I-75 North.
Visit Subaru of Naples Today!
Adventure is calling, and it begins at Subaru of Naples. From sun-soaked drives along the seaside to mini escapes into Florida's wild side, our team is ready to match you with a vehicle made for every journey. Explore our new Subaru models, schedule an oil change, or simply stop by to see the difference.
