The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Naples dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. DeVoe Automotive has been involved in the local community for over four decades and we are proud to continue that tradition.

Golden Rescue of Naples, Naples Dog Park, Guardian Angels of Naples, Humane Society of Naples

Conservancy of Southwest Florida

Peter Thomas History Fund

Greater Naples Little League, Naples Touchdown Club, St. Matthew's House, Youth Haven, Naples Children & Education Foundation

National Kidney Foundation, Naples Community Hospital, Neighborhood Health Clinic, Bosom Buddies

Did Subaru of Naples go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Naples

Subaru and Subaru of Naples believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

SUPER HEROES get recognized in Naples - Monica B

The American Nurse Association announced that Nurses Week was extended to Nurses Month! As the largest group of healthcare professionals in the United States, nurses’ impact on health and health care is unparalleled. Nurses Month provided opportunities to promote understanding, awareness and recognition of this profession. Thanks to our sponsor, Subaru of Naples, NCH was able to celebrate our nurses and clinical teams with a variety of activities during the week of May 6 thru May 14. Thanks to Subaru of Naples, Clinical Ladder teams were recognized with a Peace, Love and Little Donuts breakfast; both campuses, Downtown Baker and North Naples were visited by the Naples Equestrian Challenge, who brought the mini horses for wellness day, providing much relief to our teams; and also our nurses and clinicians were surprised with wellness gifts, which included stretch bands, water bottles, gym bags, etc., Thanks to Subaru of Naples for providing 1,000 gifts! NCH strives to recognize our teams through multiple programs. Recognizing nursing caregivers for the work they do and the contributions they make is vital. From delivering high-quality patient care, to positively impacting society, nurses are imperative to the success of their organizations, profession, and healthcare in general. For leaders, ongoing recognition and celebration not only effectively showcases deep appreciation, but it can also positively impact employee morale and improve engagement. Thank you Subaru for partnering with us in such an important role, your generous sponsorship allows us to recognize our hard working nurses and clinicians who bring compassionate care to all our community.

Naples Community Hospital

Subaru of Naples Celebrates Earth Day - Emily R

Subaru of Naples celebrated Earth Day and Subaru Loves the Earth, the entire month of April by giving each customer, who purchased or leased a new or used vehicle and service customers, a tree to take home to plant. Subaru of Naples had a variety of palms and hibiscus trees that were purchased from a local nursery for customers to choose from. “We wanted to celebrate Earth Day by giving our customers a tree that would benefit the environment, look beautiful and give back to our community” explained Rich DeVoe, General Sales Manager for Subaru of Naples. When people plant trees they are doing more than just beautifying an area. Trees are beneficial to the environment in numerous ways. They help produce oxygen and filter out pollutants to clean the air. In addition, trees also help preserve water levels in the soil. Planting a tree in one’s own yard is the obvious solution when it comes to where to plant. Fruit and shade trees are a good choice when deciding the type of trees to plant. When planted in the right location, shade trees can help keep a home cool and reduce energy costs.

Subaru of Naples
Subaru of Naples Celebrates Earth Day

Subaru of Naples gifts $15,003 to Baby Basics - Jean Ann L

Baby Basics is honored to announce that Subaru of Naples has delivered a check to the nonprofit in the amount of $15,003 as one of its community charity partners for the annual “Share the Love” event. “One of the reasons we’re so proud to be a part of the Subaru family is the commitment to making the world a better place in any way possible. A big part of this push is the annual Subaru Share the Love® event,” explained Emily Reed, Director of Marketing for Subaru of Naples. “We value our partnership with Subaru and are humbled by their commitment to helping us provide diapers and kindness to the families we serve. This money will allow us to further expand our reach in the community,” added Jean Ann Lynch, President of Baby Basics of Collier County. ABOUT BABY BASICS: Baby Basics of Collier County accepts monetary donations online as well as corporate and individual donation of volunteer time. Individuals and corporations can also Text GIVE to 2393606751. To inquire about volunteer or donation opportunities, please email or visit our website, .

Baby Basics of Collier County
Subaru of Naples gifts $15,003 to Baby Basics

DeVoe Subaru of Naples Helps Grant Wishes - Taylor N

The 5th annual Mac & Cheese Challenge took place on May 1st benefitting Make-A-Wish Southern Florida. This event is hosted by the Youth Leadership Committee which is a group of 7th-12th graders from Lee and Collier Counties who fundraise and volunteer all year long to help grant the wishes of local children battling critical illnesses. DeVoe Subaru of Naples was a new sponsor to this event and they were a shining star day of. DeVoe Subaru committed to be a Golden Spoon Sponsor for the event but they also provided a fun and interactive day-of table display. Thank you to Emily Reed and her team for supporting the event, attending the event, and being a partner to Make-A-Wish Southern Florida. We are now able to grant over 4 wishes to children in the Southwest Florida area. Thank you DeVoe Subaru of Naples for your support, we couldn't do it without you!

Make-A-Wish Southern Florida
DeVoe Subaru of Naples Helps Grant Wishes

Providing diapers to low-income families - Jean Ann L

Baby Basics is a simple program that provides diapers to babies from low-income families who are working and do not receive federal or state cash assistance. We give diapers and kindness. To a family struggling to make ends meet we are a helping hand not a hand out. Our families tell us: “Knowing I can count on diapers for my baby every month gives me PEACE”. In today’s difficult world what a gift. Families tell us they use the money formally spent on diapers to buy food. One mom said, “ I could buy my babies some new t-shirts.” Diapers are expensive and so if we can help families provide the necessities for a baby, we know the baby will be healthier and happier with less chance of diaper rash and infections. Thank you Subaru for helping us to make a difference in the lives of these innocent babies. Jean Ann Lynch President

Restoring Christmas Joy to over 200 Children - Skip R

Dear Collier County, All of us at Bikes For Tykes, Inc. want to wish you a Merry Christmas. With all the problems that the virus has presented, I feel the need to let you know, how we were able to make Christmas happen for hundreds of children in Collier County. You may or may not know, that there was no 'Toys For Tots' or Salvation Army Toy give-away this year. Because of this, smaller charities had to step up and try to fulfill the Christmas requests. The pandemic also impacted smaller charities such as Bikes For Tykes, Inc. by way of loss of donations, which allow us to do our work for children. Our goal was to purchase 200 new bikes, which was a small dent in the need (the first week we received over 5,000 application), but we were determined and needed financial help from an “angel” to purchase the bikes. Then 'who to my wondering eyes did appear, but Subaru of Naples with hearts full of cheer', let us help, relieve your plight' so we may fill Santa's Sleigh Christmas Night. How the elves of Bikes For Tykes loved it, as they continued to work with glee, making all the bikes for boys and girls to put under the Christmas Tree. Kind of sounds familiar doesn't it? Bikes For Tykes, is incredibly THANKFUL to Subaru of Naples for their financial help. With every new or used Subaru sold, they donated a BRAND NEW bicycle to Bikes For Tykes, Inc. It truly was a 'Magical Christmas Gift'. The virus Grinch was thwarted and all the children of WHOVILLE (Collier County) will be able to have a very MERRY CHRISTMAS. From all of us at Bikes For Tykes, Inc, Merry Christmas to all and to Subaru of Naples a Good Night Sincerely, Skip Riffle, Head Elf and the 'unsung heroes' of Bikes For Tykes, Inc. Bikes for Tykes mission is to ensure every child in Collier County has a bicycle. Founded in 1987, in Naples, FL, Bikes for Tykes® was developed from the simple idea that any child with a bicycle on their Christmas wish list should receive that all empowering and memorable gift, even if their family cannot afford one. The first child to have his Christmas wish granted was Joshua, age 6. His name was on a paper angel at a local restaurant that was trying to help some local, underprivileged children and have a Christmas they would not otherwise have. Joshua received his reconditioned bike and thus the Bikes for Tykes, Inc. program was born. Since then, close to 19,000 children in the Naples area has received a bright and shiny reconditioned bicycle. At Bikes for Tykes Inc., in Naples, Florida, we sand away the old paint; then primer and repaint the bikes with the current popular colors. We strip the rust from old wheels, replace the old worn tires, pedals, grips and anything else which will make the bike safe and new looking again. BIKES FOR TYKES has become one of the truest forms of “recycling.”

St. Matthew's House Thanks Devoe Subaru - Bob I

Thank You DeVoe Subaru of Naples, which came by Campbell Lodge recently as part of the Subaru Loves to Help initiative. Subaru of Naples donated four boxes of blankets to St. Matthew’s House. The donation is in recognition of National Homeless Youth Awareness Month. In the United States, many Americans are living on the edge, forced to choose between necessities like purchasing food, paying rent or going to the doctor. 43.1 million Americans live below the poverty level* and 549,000 Americans are homeless on a typical night.* By donating blankets to shelters in need, Subaru and its retailers hope to provide comfort to homeless Americans this season. The blanket donation is a part of the Subaru Loves to Help pillar, the community-focused initiative of the Subaru Love Promise. Thank you again for your generosity.

My WOW Moment! - Diana C

My WOW moment. I wanted to let everyone know about my WOW moment at Subaru of Naples when I purchased my new Ascent. When I purchased my new Subaru, I was asked to pick a locally owned business and Subaru of Naples would purchase a $200 gift card to that business. I was totally blown away, that they were doing so much for our community and help boost our local economy. So, many local businesses have been effected by the current situation and for another locally owned business to support them, is a true act of kindness and just WOW’d me!!! Subaru of Naples truly went above and beyond to find me the perfect vehicle and buy my lunch (several times) at my favorite local deli Pastrami Dan’s. Also, Sam loves going for rides in his new Subaru Ascent especially going to Subaru of Naples where they always have yummy treats for him.

My WOW Moment!

Subaru of Naples share's the love - Jean Ann L

A big thank you to Subaru for believing in the Baby Basics program and for selecting us as a recipient of the Share the Love program through DeVoe Subaru. During this very difficult time of pandemic, Baby Basics has continued to provide much needed diapers to 480 babies in our community. The need is overwhelming. Because of this generous donation from DeVoe Subaru we will continue to work toward meeting babies most urgent need, diapers. Thank you for your generosity and your community spirit. Jean Ann Lynch President Baby Basics Collier County

Subaru of Naples share's the love

Adopted our Chocolat - Jennifer R

Hi!! My name is Jenny and I adopted one of the dogs you’ve all sponsored. Her name is Chocolat! She’s such an amazing dog with me and my daughter and I couldn’t be more grateful for having her home with us. She is so quiet and calm and when she wants to play she lets it be known! We received stuff from Subaru for sponsoring her and I was surprised. She loves all the toys that was given to her along with a leash that we needed. Thank you all so much for showing her so much love and care until she got a real home to be comfortable at and worry free. Much love! Jenny & Jade most importantly Chocolat!

A Gift for Christmas - Thank You Subaru of Naples - Jean Ann L

During the holiday season, the need for helping low-income families is increasingly prominent. Subaru of Naples has always been a company that reaches out to help those who are less fortunate. This year was no exception. The “Share the Love” theme was present on a night in December when Melinda Harrison, General Manager and Emily Reed, Marketing Manager, graciously gifted 80 beautiful gift bags filled with stuffed animals and other fun goodies to Immokalee families with small children. For many of these families, these wonderful gifts made up the majority or even the entirety of the gifts these children would receive this holiday season. These gifts were met with huge smiles and tears of joy on the faces of these young children and their hard-working parents. You could almost hear them say, “Are those presents for us?” To many of these children, opening these gifts was nothing short of a Christmas miracle. The Baby Basics program at RCMA provides free diapers to over 72 babies each month and this was an extra special distribution for all of the hard-working families that we help, thanks to Subaru of Naples. One mother even said that coming to distribution gives her family PEACE. During this holiday season, what a wonderful gift to families who are working tirelessly to support their families and not receiving government cash assistance.We are honored to partner with Subaru of Naples and the gifts that they shared will be a lasting memory for the families. Thank you so much for your kindness to the babies and children in the Baby Basics program.

Baby Basics of Collier County
A Gift for Christmas - Thank You Subaru of Naples

A Perfect Fit! - Laura S

Naples Park Elementary School is a Pre-Kindergarten- Fifth Grade school. NPE currently has 426 students enrolled and 66% are considered economically needy. We received a generous donation of books at Naples Park Elementary, from AAAS/Subaru Naples representatives. In the world of education, with the focus on reading, less time is devoted to the study of science. These titles will enable our students to delve deeper in the world of science. When the books were delivered the fourth grade students were excited to get their hands on them! They were digging through the boxes searching for topics that interested them! They were all successful in finding books that peaked their interest! The books have already become popular with teachers and students in our media center. AAAS/Subaru of Naples’ generosity is making a difference in the lives of many children. We cannot thank you enough!

Naples Park Elementary
A Perfect Fit!

Subaru of Naples makes a difference - Niki M

On Wednesday, April 10, 2020, the LLS Suncoast Chapter and DeVoe SUBARU had the pleasure of delivering 80 blankets and 30 arts & craft kits to Naples Community Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of DeVoe Subaru. During this particular visit, there were no patients who the group was able to meet and personally deliver the blankets to. While the Subaru team would have loved have that interaction with patients, it was certainly eye opening for those involved that the cancer was affecting the patient in such a difficult mental and physical way that they turned away visitors. Everyone was able to learn and understand that the patients are the priority and we must respect their privacy in what is probably one of the hardest things they have been through. However, the DeVoe Subaru and LLS team did meet the nurses and staff who help save lives every day. This incredible act of generosity was warmly received by the NCH staff who were thrilled to accept the blankets on the patients’ behalf and distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Naples, Florida community. Many thanks to everyone at Fitzgerald Subaru and Naples Community Hospital, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Subaru of Naples makes a difference

Dog lovers are the best people-Mary Ellen M. - Mary Ellen M

Dear Friends at Subaru of America, Inc. and DeVoe Subaru of Naples, Dog lovers are the best people! Your love of Goldens warms our hearts and Golden Rescue In Naples, Inc. is grateful for your generosity through your Share the Love donation. GRINinc’s mission is to assist with the care of senior and special needs goldens through placement in a new forever home and through our Gifted Golden Grant Program. (Please scroll down this page to learn more about our rescue, Golden Rescue In Naples, Inc.) Thank you for believing in our mission Subaru of America and DeVoe Subaru and to all those folks that donated to our cause when purchasing a Subaru vehicle! GRINinc treats our seniors and special needs goldens like “gold” by taking care of all their medical and emotional needs. We do everything possible to help our displaced goldens have the best chance to start a new happy and healthy life and this can only be accomplished through your heartfelt donations! “It’s not what we have in our life, but who we have in our life that counts.” J.M. Laurence With gratitude, The Board of Golden Rescue In Naples, Inc.

Golden Rescue of Naples, Inc.
Dog lovers are the best people-Mary Ellen M.

Dog of the Month Program - Meredith M

We are so grateful to have Subaru of Naples sponsor our Dog of the Month program. Subaru Loves Pets-and they sure do at Humane Society Naples! By sponsoring this program they are not just helping the shelter provide food, medical care, enrichment and so much more for our dogs, they are also increasing the likelihood that the pet will be adopted or rescued. The staff members stop by the shelter to say hi or check-in on their dog of the month. When they can't come to us, they host us by allowing us to bring our Paws Around Town Bus to the dealership. Can we mention how the staff lives the Subaru Loves Pets motto? The picture included is Carl, Subaru of Naples staff member, with his new HSN dog Zeus! With the support of Subaru of Naples, we can give these dogs what they need to find their forever homes, and we can continue to rescue homeless dogs from our community and beyond.

Humane Society Naples
Dog of the Month Program

Golden Gate High School book donation - Norman A

Subaru of Naples delivered books to Golden Gate High School on December 11th, 2018. We are thankful to Subaru for helping spread knowledge to our wonderful students.

Golden Gate High School
Golden Gate High School book donation

Good Samaritan - William G

On Jan. 3, I had our Legacy in to DeVoe Subaru in Naples, FL for a 30,000-mile service after the drive down from Massachusetts. I added a few things to the list—air & cabin filters, flush brake lines—to keep the car in top shape for the winter and coming trip home. It was just a normal visit.~ Last Friday, we were out looking for a particular restaurant for lunch and almost went past it. I turned abruptly into the entry, not seeing that there were two entry areas divided by a 10-foot section of curb with a sewer. The impact was brutal and blew out the right front tire. I was able to pull into a parking space and started the tire-changing procedure. In the old days, I always carried a 4-way lug wrench and/or a piece of pipe to extend the OEM wrench. If this had been a desperate situation, I might have been able to loosen the lug nuts this time with the small factory wrench, but for once I listened to my wife and called AAA and probably avoided a shoulder strain. Sorry to prattle on, but this is where it gets interesting. While we were waiting, a fellow backed his pickup into a space at the sandwich shop next door, saw our predicament, and asked if he could help. “We’re OK. AAA is on the way.” He came over and insisted on helping, having a tool kit with an impact wrench with him. Our jack wasn’t working well, so he said, “Hold on a minute.” He came back with a better jack (turns out he’d walked across the alley in back and got a jack out of his mom’s Escalade). Why his mom drives an Escalade will be apparent in a moment. About this time the AAA guy showed up and, in a snit, said, “Someone’s already touched it. I can’t help you.” “Would you at least check the pressure in the spare for us?” I asked. “Nope.” Our GS (Good Samaritan) meanwhile changed the tire with no problem outside of a skinned knuckle or two. It turns out he’s Ben DeVoe, part of the extended DeVoe family who owns Buick, Cadillac, GMC, and Subaru stores in Naples. He works in the parts dept. at the Subaru dealership and was making a sandwich run. He had no idea that we (with MA plates) have the Legacy serviced at DeVoe once a year (the other one usually is at Planet Subaru in MA). We agreed that I should replace both fronts, even though they were wearing evenly. That’s done … and so am I. Bill Griffith

Good Samaritan

DeVoe for Dogs! - Humane Society Naples - Humane S

Thank you so much Devoe Suburu for all your generosities to Humane Society Naples! We love bringing our shelter pets on our Paws Around Town Mobile Adoption to help them find furever homes, and really appreciate all the gifts you give us to give to future adopters!! Your organization really helps so many others it's awesome - we look forward to the next adoption event with you!

DeVoe for Dogs! - Humane Society Naples

DeVoe Subaru Helps Cancer Patients - Sherri S

The Leukemia & Lymphoma Society is proud to partner with DeVoe Subaru of Naples for the Subaru Loves to Care program. On July 14, 2017, team members from DeVoe Subaru led by Emily Reed delivered 80 care blankets and 10 craft kits to cancer patients at Naples Community Hospital. The patients and their families are very grateful to DeVoe Subaru and their customers for their warm wishes and support.

The Leukemia & Lymphoma Society
DeVoe Subaru Helps Cancer Patients

Subaru Saves Goldens - Mary Ellen M

Golden Rescue In Naples, Inc, the Board of Directors are so very appreciative of being once again chosen as the hometown charity by DeVoe Subaru dealership in Naples, Florida. Not only was $4,000 awarded from Subaru of America for this “Share the Love” event, but the generous DeVoe family additionally matched the funds. Thank you for believing in our mission! Golden Rescue In Naples, Inc, (GRINinc) is a locally based, all volunteer Golden Retriever Rescue which was founded in 2004. Since then it has taken in over 450 Goldens. In 2009 our major focus switched to assisting the discarded and abandoned senior Goldens as well as those with special medical needs…these are the overlooked and often euthanized silent population. Our mission also includes awarding grants through our Gifted Golden Grant Program…a unique, one of a kind program invented to assist qualified Golden Retriever rescues throughout the U.S. Our GOLDEN COLLAGE highlights some of the Goldens that have come into GRINinc or other rescues that are in need of expensive veterinarian care and are recipients of our Gifted Golden grant. Since our Gifted Golden Grant Program started, Golden Rescue In Naples, Inc has spent approximately $152,000.00 in order to fulfill our mission! In gratitude, the charitable donations of animal lovers and organizations like Subaru of America and DeVoe Subaru of Naples will assist GRINinc to continue “Mending hearts…One lucky Golden Retriever at a time” ™. Learn more at

Golden Rescue in Naples, Inc.
Subaru Saves Goldens

Beautiful Blanket - Beverly Z

Dear Subaru of Naples, My husband was a patient of Naples Community Hospital downtown from 7/9-7/17. One day a nurse came in with a box containing a beautiful blanket sent by your company to all oncology patients. I was very touched by that gesture and want to thank you for it. And thank you Debbie for your note that was included. Unfortunately, my husband passed away at the hospital from complications of pancreatic cancer. I will remember your thoughtfullmess everytime I look at the blanket. Sincerely, Beverly Z

Beautiful Blanket

Subaru Loves the Earth - E-Waste Event - Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Subaru Loves the Earth - E-Waste Event

April 1-30, 2015 E-Waste Recycling Event - Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

April 1-30, 2015 E-Waste Recycling Event