The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru of Naples dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. DeVoe Automotive has been involved in the local community for over four decades and we are proud to continue that tradition.

Golden Rescue of Naples, Naples Dog Park, Guardian Angels of Naples, Humane Society of Naples
Conservancy of Southwest Florida
Peter Thomas History Fund
Greater Naples Little League, Naples Touchdown Club, St. Matthew's House, Youth Haven, Naples Children & Education Foundation
National Kidney Foundation, Naples Community Hospital, Neighborhood Health Clinic, Bosom Buddies
 Subaru Love Promise Heart

Love Promise Stories from Subaru of Naples

Subaru and Subaru of Naples believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of Naples share's the love  –  Jean Ann L

A big thank you to Subaru for believing in the Baby Basics program and for selecting us as a recipient of the Share the Love program through DeVoe Subaru. During this very difficult time of pandemic, Baby Basics has continued to provide much needed diapers to 480 babies in our community. The need is overwhelming. Because of this generous donation from DeVoe Subaru we will continue to work toward meeting babies most urgent need, diapers. Thank you for your generosity and your community spirit. Jean Ann Lynch President Baby Basics Collier County

Adopted our Chocolat  –  Jennifer R

Hi!! My name is Jenny and I adopted one of the dogs you’ve all sponsored. Her name is Chocolat! She’s such an amazing dog with me and my daughter and I couldn’t be more grateful for having her home with us. She is so quiet and calm and when she wants to play she lets it be known! We received stuff from Subaru for sponsoring her and I was surprised. She loves all the toys that was given to her along with a leash that we needed. Thank you all so much for showing her so much love and care until she got a real home to be comfortable at and worry free. Much love! Jenny & Jade most importantly Chocolat!

A Gift for Christmas - Thank You Subaru of Naples  –  Jean Ann L

During the holiday season, the need for helping low-income families is increasingly prominent. Subaru of Naples has always been a company that reaches out to help those who are less fortunate. This year was no exception. The “Share the Love” theme was present on a night in December when Melinda Harrison, General Manager and Emily Reed, Marketing Manager, graciously gifted 80 beautiful gift bags filled with stuffed animals and other fun goodies to Immokalee families with small children. For many of these families, these wonderful gifts made up the majority or even the entirety of the gifts these children would receive this holiday season. These gifts were met with huge smiles and tears of joy on the faces of these young children and their hard-working parents. You could almost hear them say, “Are those presents for us?” To many of these children, opening these gifts was nothing short of a Christmas miracle. The Baby Basics program at RCMA provides free diapers to over 72 babies each month and this was an extra special distribution for all of the hard-working families that we help, thanks to Subaru of Naples. One mother even said that coming to distribution gives her family PEACE. During this holiday season, what a wonderful gift to families who are working tirelessly to support their families and not receiving government cash assistance.We are honored to partner with Subaru of Naples and the gifts that they shared will be a lasting memory for the families. Thank you so much for your kindness to the babies and children in the Baby Basics program.

A Perfect Fit!  –  Laura S

Naples Park Elementary School is a Pre-Kindergarten- Fifth Grade school. NPE currently has 426 students enrolled and 66% are considered economically needy. We received a generous donation of books at Naples Park Elementary, from AAAS/Subaru Naples representatives. In the world of education, with the focus on reading, less time is devoted to the study of science. These titles will enable our students to delve deeper in the world of science. When the books were delivered the fourth grade students were excited to get their hands on them! They were digging through the boxes searching for topics that interested them! They were all successful in finding books that peaked their interest! The books have already become popular with teachers and students in our media center. AAAS/Subaru of Naples’ generosity is making a difference in the lives of many children. We cannot thank you enough!

Subaru of Naples makes a difference  –  Niki M

On Wednesday, April 10, 2020, the LLS Suncoast Chapter and DeVoe SUBARU had the pleasure of delivering 80 blankets and 30 arts & craft kits to Naples Community Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of DeVoe Subaru. During this particular visit, there were no patients who the group was able to meet and personally deliver the blankets to. While the Subaru team would have loved have that interaction with patients, it was certainly eye opening for those involved that the cancer was affecting the patient in such a difficult mental and physical way that they turned away visitors. Everyone was able to learn and understand that the patients are the priority and we must respect their privacy in what is probably one of the hardest things they have been through. However, the DeVoe Subaru and LLS team did meet the nurses and staff who help save lives every day. This incredible act of generosity was warmly received by the NCH staff who were thrilled to accept the blankets on the patients’ behalf and distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Naples, Florida community. Many thanks to everyone at Fitzgerald Subaru and Naples Community Hospital, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Dog lovers are the best people-Mary Ellen M.  –  Mary Ellen M

Dear Friends at Subaru of America, Inc. and DeVoe Subaru of Naples, Dog lovers are the best people! Your love of Goldens warms our hearts and Golden Rescue In Naples, Inc. is grateful for your generosity through your Share the Love donation. GRINinc’s mission is to assist with the care of senior and special needs goldens through placement in a new forever home and through our Gifted Golden Grant Program. (Please scroll down this page to learn more about our rescue, Golden Rescue In Naples, Inc.) Thank you for believing in our mission Subaru of America and DeVoe Subaru and to all those folks that donated to our cause when purchasing a Subaru vehicle! GRINinc treats our seniors and special needs goldens like “gold” by taking care of all their medical and emotional needs. We do everything possible to help our displaced goldens have the best chance to start a new happy and healthy life and this can only be accomplished through your heartfelt donations! “It’s not what we have in our life, but who we have in our life that counts.” J.M. Laurence With gratitude, The Board of Golden Rescue In Naples, Inc.

Dog of the Month Program  –  Meredith M

We are so grateful to have Subaru of Naples sponsor our Dog of the Month program. Subaru Loves Pets-and they sure do at Humane Society Naples! By sponsoring this program they are not just helping the shelter provide food, medical care, enrichment and so much more for our dogs, they are also increasing the likelihood that the pet will be adopted or rescued. The staff members stop by the shelter to say hi or check-in on their dog of the month. When they can't come to us, they host us by allowing us to bring our Paws Around Town Bus to the dealership. Can we mention how the staff lives the Subaru Loves Pets motto? The picture included is Carl, Subaru of Naples staff member, with his new HSN dog Zeus! With the support of Subaru of Naples, we can give these dogs what they need to find their forever homes, and we can continue to rescue homeless dogs from our community and beyond.

Golden Gate High School book donation  –  Norman A

Subaru of Naples delivered books to Golden Gate High School on December 11th, 2018. We are thankful to Subaru for helping spread knowledge to our wonderful students.

Good Samaritan  –  William G

On Jan. 3, I had our Legacy in to DeVoe Subaru in Naples, FL for a 30,000-mile service after the drive down from Massachusetts. I added a few things to the list—air & cabin filters, flush brake lines—to keep the car in top shape for the winter and coming trip home. It was just a normal visit.~ Last Friday, we were out looking for a particular restaurant for lunch and almost went past it. I turned abruptly into the entry, not seeing that there were two entry areas divided by a 10-foot section of curb with a sewer. The impact was brutal and blew out the right front tire. I was able to pull into a parking space and started the tire-changing procedure. In the old days, I always carried a 4-way lug wrench and/or a piece of pipe to extend the OEM wrench. If this had been a desperate situation, I might have been able to loosen the lug nuts this time with the small factory wrench, but for once I listened to my wife and called AAA and probably avoided a shoulder strain. Sorry to prattle on, but this is where it gets interesting. While we were waiting, a fellow backed his pickup into a space at the sandwich shop next door, saw our predicament, and asked if he could help. “We’re OK. AAA is on the way.” He came over and insisted on helping, having a tool kit with an impact wrench with him. Our jack wasn’t working well, so he said, “Hold on a minute.” He came back with a better jack (turns out he’d walked across the alley in back and got a jack out of his mom’s Escalade). Why his mom drives an Escalade will be apparent in a moment. About this time the AAA guy showed up and, in a snit, said, “Someone’s already touched it. I can’t help you.” “Would you at least check the pressure in the spare for us?” I asked. “Nope.” Our GS (Good Samaritan) meanwhile changed the tire with no problem outside of a skinned knuckle or two. It turns out he’s Ben DeVoe, part of the extended DeVoe family who owns Buick, Cadillac, GMC, and Subaru stores in Naples. He works in the parts dept. at the Subaru dealership and was making a sandwich run. He had no idea that we (with MA plates) have the Legacy serviced at DeVoe once a year (the other one usually is at Planet Subaru in MA). We agreed that I should replace both fronts, even though they were wearing evenly. That’s done … and so am I. Bill Griffith

DeVoe for Dogs! - Humane Society Naples  –  Humane S

Thank you so much Devoe Suburu for all your generosities to Humane Society Naples! We love bringing our shelter pets on our Paws Around Town Mobile Adoption to help them find furever homes, and really appreciate all the gifts you give us to give to future adopters!! Your organization really helps so many others it's awesome - we look forward to the next adoption event with you!

DeVoe Subaru Helps Cancer Patients  –  Sherri S

The Leukemia & Lymphoma Society is proud to partner with DeVoe Subaru of Naples for the Subaru Loves to Care program. On July 14, 2017, team members from DeVoe Subaru led by Emily Reed delivered 80 care blankets and 10 craft kits to cancer patients at Naples Community Hospital. The patients and their families are very grateful to DeVoe Subaru and their customers for their warm wishes and support.

Subaru Saves Goldens  –  Mary Ellen M

Golden Rescue In Naples, Inc, the Board of Directors are so very appreciative of being once again chosen as the hometown charity by DeVoe Subaru dealership in Naples, Florida. Not only was $4,000 awarded from Subaru of America for this “Share the Love” event, but the generous DeVoe family additionally matched the funds. Thank you for believing in our mission! Golden Rescue In Naples, Inc, (GRINinc) is a locally based, all volunteer Golden Retriever Rescue which was founded in 2004. Since then it has taken in over 450 Goldens. In 2009 our major focus switched to assisting the discarded and abandoned senior Goldens as well as those with special medical needs…these are the overlooked and often euthanized silent population. Our mission also includes awarding grants through our Gifted Golden Grant Program…a unique, one of a kind program invented to assist qualified Golden Retriever rescues throughout the U.S. Our GOLDEN COLLAGE highlights some of the Goldens that have come into GRINinc or other rescues that are in need of expensive veterinarian care and are recipients of our Gifted Golden grant. Since our Gifted Golden Grant Program started, Golden Rescue In Naples, Inc has spent approximately $152,000.00 in order to fulfill our mission! In gratitude, the charitable donations of animal lovers and organizations like Subaru of America and DeVoe Subaru of Naples will assist GRINinc to continue “Mending hearts…One lucky Golden Retriever at a time” ™. Learn more at

Beautiful Blanket  –  Beverly Z

Dear Subaru of Naples, My husband was a patient of Naples Community Hospital downtown from 7/9-7/17. One day a nurse came in with a box containing a beautiful blanket sent by your company to all oncology patients. I was very touched by that gesture and want to thank you for it. And thank you Debbie for your note that was included. Unfortunately, my husband passed away at the hospital from complications of pancreatic cancer. I will remember your thoughtfullmess everytime I look at the blanket. Sincerely, Beverly Z

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.